Privacy Policy

Last updated: September 22, 2026

This Privacy Policy describes how Prime Lift ("Prime Lift", "we", "us" or "our") collects, uses and discloses your personal information when you visit our website, use our services, make a purchase or otherwise communicate with us (collectively, the "Services").

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and Services to you.

For purposes of this Privacy Policy, "you" and "your" means you as a user of our Services, whether you are a customer, website visitor or another individual whose personal information we collect or process.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that your personal information may be collected, used and disclosed as described in this Privacy Policy and in accordance with applicable law.

1. Personal Information We Collect

When we use the term "personal information", we mean information that identifies you or can reasonably be associated with you.

The personal information we collect depends on how you interact with our website and Services and may include:

• Contact information, including your name, email address, telephone number, billing address and delivery address.

• Order and transaction information, including products you view, add to your cart, save to a wishlist, purchase, return or exchange, together with information relating to previous transactions.

• Payment information, including payment confirmation, payment method and other information necessary to process a transaction. Payment information may be collected and processed by our authorised payment service providers.

• Account information, including your username, password, preferences and account settings where customer accounts are available.

• Customer communications, including information you provide when contacting us with an enquiry, request, complaint or customer support matter.

• Device information, including information about your device, browser, network connection, IP address and similar technical identifiers.

• Usage information, including information about how and when you interact with, access or navigate our website and Services.

We may also collect other information where you voluntarily provide it to us or where collection is reasonably necessary to provide our Services.

2. How We Collect Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you place an order, create an account, contact us, subscribe to marketing communications or otherwise provide information to us.

• Automatically through our website, including through Cookies, pixels and similar technologies when you browse or interact with our Services.

• From Shopify and our service providers, where they collect or process information in connection with providing services to us.

• From payment, courier, marketing, analytics and other service providers used in connection with operating our business.

• From other third parties, where permitted by applicable law.

3. How We Use Your Personal Information

Depending on how you interact with Prime Lift, we may use your personal information for the following purposes:

Providing Our Products and Services

We may use your personal information to:

• Process and fulfil your orders.

• Process payments and transactions.

• Arrange shipping and delivery.

• Communicate with you regarding your purchases.

• Process eligible returns, refunds and exchanges.

• Create and manage customer accounts where applicable.

• Remember your preferences and products you may be interested in.

• Enable product reviews or other website features where available.

• Provide customer support.

• Improve our products, website and customer experience.

Marketing and Advertising

Where permitted by applicable law, we may use your personal information for marketing and promotional purposes.

This may include sending promotional communications by email, SMS or other permitted channels and displaying advertisements that may be relevant to you.

We may also use information regarding your interactions with our website, such as products you have viewed or added to your cart, to improve and personalise marketing and advertising.

You may opt out of promotional communications at any time using the unsubscribe option provided in the relevant communication or by contacting us.

Security and Fraud Prevention

We may use personal information to:

• Provide a secure shopping and payment experience.

• Authenticate customer accounts.

• Detect, investigate and prevent fraudulent, illegal or malicious activity.

• Protect our website, customers and business.

• Investigate potential violations of our terms or policies.

If you create an account with Prime Lift, you are responsible for keeping your login credentials secure. Please do not share your password or other account access information with others.

Communicating With You

We may use your personal information to communicate with you, respond to enquiries, provide customer support and maintain our business relationship with you.

Legal and Regulatory Purposes

We may process personal information where reasonably necessary to:

• Comply with applicable laws and regulations.

• Respond to valid legal or regulatory requests.

• Cooperate with government authorities or law enforcement where legally required.

• Establish, exercise or defend legal rights.

• Enforce our applicable terms and policies.

4. Cookies and Similar Technologies

Like many websites, our website uses Cookies and similar technologies.

Cookies may be used to:

• Operate and maintain our website.

• Remember your actions and preferences.

• Provide shopping cart and checkout functionality.

• Understand how customers interact with our website.

• Analyse website traffic and performance.

• Improve our Services and customer experience.

• Support marketing and advertising activities where permitted.

Shopify and certain third-party service providers may also use Cookies and similar technologies in connection with the operation of our online store.

Most internet browsers accept Cookies automatically. You can adjust your browser settings to remove or reject Cookies.

Please note that disabling certain Cookies may affect the functionality of our website and some features may not operate correctly.

5. How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business, provide our Services, fulfil our obligations to you or comply with applicable law.

This may include:

• Shopify, which provides our ecommerce platform.

• Payment processors and financial service providers.

• Courier, shipping and fulfilment providers.

• IT, website hosting, cloud storage and security providers.

• Customer support and analytics providers.

• Marketing and advertising service providers where permitted by applicable law.

• Business partners where reasonably necessary to provide a requested service.

• Third parties where you request, direct or consent to the disclosure.

• Professional advisers where reasonably necessary.

• Government authorities, regulators or law enforcement agencies where required or permitted by law.

• Relevant parties in connection with a business transaction such as a merger, acquisition, restructuring or sale of business assets.

We only disclose personal information where reasonably necessary for the relevant purpose and subject to applicable data protection legislation.

6. Our Relationship With Shopify

Our online store is hosted and powered by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of our online store in order to provide and improve its ecommerce services.

Information submitted through our website may therefore be transmitted to or processed by Shopify and its service providers, including service providers located outside South Africa.

Shopify may also process information relating to your interactions with our store in accordance with its own privacy practices and applicable law.

You can find further information about how Shopify processes personal information in Shopify's Consumer Privacy Policy and through Shopify's Privacy Portal.

7. Third-Party Websites and Links

Our website may contain links to websites, services or online platforms operated by third parties.

If you follow a link to a website that is not owned or controlled by Prime Lift, we recommend reviewing that third party's privacy policy, security practices and terms.

Prime Lift is not responsible for the privacy, security, content or practices of third-party websites or services that we do not own or control.

The inclusion of a third-party link on our website does not necessarily constitute an endorsement of that third party, its products, services or content.

8. Children's Personal Information

Our Services are not specifically intended for children and we do not knowingly collect personal information from children where prohibited by applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to Prime Lift, please contact us using the details provided below so that we can investigate and, where appropriate, delete the information in accordance with applicable law.

9. Security and Retention of Personal Information

We take reasonable and appropriate measures to protect personal information in our possession or under our control.

However, no method of electronic transmission or storage is completely secure and we cannot guarantee absolute security.

We recommend that you do not send sensitive or confidential information through insecure communication channels.

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and as required or permitted by applicable law.

This may include retaining information where necessary to:

• Maintain customer accounts.

• Process and fulfil orders.

• Provide our Services.

• Comply with legal, tax, accounting or regulatory obligations.

• Resolve disputes.

• Prevent fraud or misuse.

• Enforce our agreements, policies and terms.

10. Your Privacy Rights

Prime Lift processes personal information in accordance with applicable data protection legislation, including the Protection of Personal Information Act, 4 of 2013 ("POPIA"), where applicable.

Subject to applicable law, you may have certain rights regarding your personal information, including:

• Right of Access: You may request information about the personal information we hold about you.

• Right to Correction: You may request that inaccurate or incomplete personal information be corrected or updated.

• Right to Deletion: You may request the deletion or destruction of personal information in circumstances permitted by law.

• Right to Object: You may object to certain processing of your personal information where permitted by law.

• Restriction of Processing: You may request that certain processing of your personal information be restricted where applicable.

• Withdrawal of Consent: Where processing is based on your consent, you may withdraw that consent, subject to applicable law.

• Marketing Preferences: You may opt out of receiving promotional communications from us.

Opting out of marketing communications will not prevent us from sending necessary non-promotional communications relating to your orders, transactions, customer service enquiries or account.

To exercise any applicable privacy rights, please contact Prime Lift using the details provided below.

We may need to verify your identity before processing certain requests and will respond in accordance with applicable legal requirements.

11. Complaints

If you have a concern or complaint regarding how Prime Lift processes your personal information, please contact us using the details below so that we can investigate and address your concern.

If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant data protection authority.

For individuals in South Africa, this includes the Information Regulator of South Africa, subject to the applicable provisions of POPIA.

12. International Data Transfers

Some of the technology and service providers used in connection with our website and Services, including Shopify, may process or store personal information outside South Africa.

Where personal information is transferred internationally, we will take reasonable steps to ensure that the transfer is handled in accordance with applicable data protection legislation and that appropriate safeguards are implemented where required.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, Services, practices or applicable legal and regulatory requirements.

When changes are made, we will publish the revised Privacy Policy on our website and update the "Last updated" date above.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or would like to exercise any rights available to you, please contact Prime Lift:

Phone: +27 76 725 0744
Email: primeliftsouthafrica@gmail.com
Location: Lakefield, Benoni, Gauteng, 1501, South Africa